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Former corporate CEO turned Professional Pot-Stirrer, Erin Hatzikostas, is on a hell-bent mission to help people have the big career they deserve, without compromising everything else.

You Do You(ish) hurls aside the crusty, decades-old career advice you’ve likely heard for way too long: lean in, executive presence, network, blah, blah, blah. Instead, this book will help you see that there's a better way to have success and get great results. An approach that will produce a massive win-win: you succeed, you don’t sell out.

You Do You(ish) will take you on a roller-coaster ride that will have you go deep, say “aha”, and possibly tinkle a little while laughing, sometimes all in the same sentence. The book is whimsical and inspiring, yet also grounded in Erin’s proprietary H.U.M.A.N.S. framework - Six Principles of Strategic Authenticity.

“I've always believed that authenticity has contributed to my career success. Erin gives people more than just permission to be themselves though. You Do You(ish) lays out a clear business case for authenticity and gives you an actual playbook to purposefully use authenticity to fuel success. Genius! See how shedding the burden of a persona that isn’t you can elicit refreshing achievement." 


~ Jean LaTorre, EVP & CIO of Guardian


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Authentic Feedback

"I feel like you're talking to me here!

Thank you for giving us a voice."

You will...



  • Start to fall in love with your work and life (again) by not just being authentic, but by doing authentic.



  • Eliminate the dreadful work and job anxiety that haunts you when facing the BS at work.



  • Step into your superpowers by tuning into a new frequency, while tuning out the Sucky Songs you’re singing to yourself, like “I’m not good enough” and get specific tips for self development to ensure you get the success you deserve.



  • Realize that authenticity is actually a much more nuanced and powerful concept than simply being yourself.

  • Find and enjoy the financial abundance that comes from pursuing and achieving a bigger career while also having work life balance.


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Does it get more authentic than this?

Here's a behind the scenes look of what it was like writing You Do You(ish) and the lessons I shared along the way.