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A five-phase program that helps leaders increase diversity, engagement, and results by creating a culture of authenticity in just six months.



The working world has seismically shifted. Fueled by the chaos of the pandemic, authenticity has strong-armed its way into the workplace.




A company that simply embraces people taking a Zoom call wearing a hoodie, while their 8-year-old practices their recorder in the background, is missing a massive opportunity.


Authenticity is a huge buzzword in the workplace these days – “We want our employees to bring their whole selves to work.” (Yes, the tone is snarky.) But simply leaning on this “empowering” position is leaving the ball well short of the goal line.


What if the thing that you and your business accidentally ran into during the pandemic – authenticity – is something you can harness, double-down on, and turn into your new secret weapon to success?


I feel your pain - your challenges are ginormous.









Diversity is no longer a nice-to-have but an imperative. And you struggle with what you can do to stop just checking the same boxes you’ve checked in the past.

Your employees are full-on burnt toast right now (you probably are too). You have to find a way to re-energize and reward them so they can do their best work. But how?

You’re also heading into the biggest talent war you’ve ever seen. Employees are using this inflection point to re-evaluate their own priorities…and may the best employer (or option) win.

And money, let’s not dismiss the immense pressure I’m certain you’re feeling to grow your business financially as well.

I know this sound like fluffy unicorn doo-doo, but I feel like I have the right to serve it up.


Several years ago, I was the CEO of a 9-figure company that was struggling, pretty big time. In just three years, we tripled earnings (think: enough money that you could buy a private jet with it) and sent employee engagement scores skyrocketing.


And I did it using just one strategy.

Yep, you guessed it: authenticity.

So, what if I told you that if you didn’t just embrace authenticity, but actually doubled-down on it, that it can be your secret weapon to overcoming all of these challenges?


Here’s the thing though,
authenticity isn't what you think it is. 

Authenticity is not this elusive, passive, la-ti-da-free-wheelin-permission thing. Authenticity is a much more nuanced and powerful concept.


The company Town Hall with the VP presenting with his baseball cap on is just the tip of the iceberg.


You have an opportunity to dig deeper… to purposefully and actively teach and leverage the concept of authenticity. If you do, it will help you bulldoze so much more BS out of the way so your employees can be happier and more engaged. Using authenticity as your advantage - your secret weapon - will also create a green house and fertile ground for diversity.


And yes, a culture that leans on authenticity as its secret weapon, will also experience better results, greater profits, and more high fives.



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I’ve spent the last few years ruminating over the fact that I knew authenticity was at the heart of my success. But then I would bang my head up against this quandary: If authenticity is just being yourself, how do I teach people how to use it?


After much research, reading, and reflection (and coaching, but that doesn’t fit the alliteration), I developed a framework and approach that I believe turns authenticity from an elusive unicorn into a tangible playbook that any person or company can use to get the same results and success that I experienced.


the advantages

The Authenticity Advantage is a five-phased program that will systematically transform your team and/or company’s culture. It will ignite a power that is dormant inside of you, and inside of others. It will have your entire team spinning the authenticity flywheel.


Most importantly, it will make you stand out and get results. And because it’s meant to create systemic change, the program is kinda like Hinge, the dating app that says it's meant to be deleted. (i.e. you won’t need us forever)

"The Authenticity Advantage" is the Trojan Unicorn

you need to solve all your talent challenges.

Phase 5: Accountability

  • 3-month program (7 one-hour sessions)

  • Authenticity Ambassador Program: group coaching of ~10 selected “Authenticity Ambassadors”

  • Authenticity Action Plan creation

Phase 4: Action

  • 2-day (6 hour) workshop

  • H.U.M.A.N.S. Deep-Dive

  • ~6 hands-on exercises

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Phase 1: Awakening

  • 60-90 min interactive session

  • What is authenticity? (like, really)

  • Mindset shift: passive to active

Phase 2: Activation

  • 2-hour interactive training

  • Authenticity Alignment

  • H.U.M.A.N.S. Overview

  • Application Exercise

Phase 3: Assessment 

  • 8-10 interviews

  • Authenticity Gap Analysis & Score

  • 90-min leader review and discussion


  • Are a business leader with P&L responsibility and >100 people in your organization.

  • Operate in a fairly commoditized industry, i.e. it's often difficult to differentiate your product/service in the market.

  • Have a good culture and want to make it great.

  • Are a bit of a pot-stirrer, i.e. you thrive on challenging the norm (rather than checking the box).

  • Want to be more than a great leader, you want to leave a legacy.


“Erin says what we’re all thinking, and offers not just the observation, but relatable and fresh ways to think and act that really CAN change the game. Solidly grounded by her Midwestern common sense, she’s refreshing, funny and real. She was THE hit of the Summit. MORE PLEASE!”

~Barb Flitsch, Founder & Principal, AMP

“I invited [Erin] to inspire, fire up and to get our large team thinking about how we could best build our relationships, and trust, with our customer/prospects…if you are looking to hire someone that will ‘bring it’ and speak the truth around being Authentic in your organization, connect with Erin. A very different speaker that can benefit any company looking to grow through authenticity. BTW her book is excellent too!” 

Jeff Bernhard, President,

Commercial Markets, Highmark Health

“Erin was a speaker at our Women in Technology Summit and what can I say - she was just PHENOMENAL!! Starting her own business after leaving the corporate world, Erin is a true inspiration. Everyone loved her session, energy, and of course, authenticity. She kept it 100% real. I would highly recommend Erin to anyone who is looking for a speaker for an event.

~Kanvi Sharma, IT Leader, CVS Health


Former Corporate CEO turned
Professional Pot-Stirrer

Erin Hatzikostas  is the CEO & Founder of b Authentic inc, where she's leading a movement to eradicate the all-too-fake working world and make it a radically authentic place.

Erin is a best-selling author, TEDx speaker, career coach, and podcaster. She's spoken to thousands of people and her thought leadership has been published in Business Insider, Fast Company, Well+Good, among many others.


Erin co-hosts an offbeat career and leadership podcast, b Cause with Erin & Nicole. She's released her first book, You Do You(ish) in 2021, and it became an instant best-seller.

Erin spent her career "first half" working in the corporate world, where at the age of 42, she became the CEO of a large healthcare financial institution. In just 3 years, she took a struggling company and turned it around, tripling earnings and sending employee engagement skyrocketing. Her secret? Radical authenticity.

Erin holds a BBA in Statistics from Western Michigan University and an MBA in Finance and Marketing from the University of Connecticut. She is married to her husband, Manny, who she met while stumbling through (and failing) an early career in the Actuarial field. They have two children - Ella (12) and Mick (10). In Erin's free time you can find her coaching basketball, running, skiing. drinking wine in her fat pants, or dancing wherever you're not supposed to dance.


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Thank you for showing interest in The Authenticity Advantage.
If  you’d like to hop on a call and see if this can help you solve your biggest issues, please click here.

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