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"She's an up-and-coming Mel Robbins."
~Gina Davilla, Founder of The Keynote Shop


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Erin Hatzikostas is a former Fortune 50 executive and CEO who, quite literally, wrote the business case on authentic leadership. Erin is an internationally recognized expert on authenticity in the workplace. A highly-sought after speaker and edutainer, she's the CEO & Founder of b Authentic inc, , a Bestselling Author, TEDx & Keynote Speaker, Podcast Co-host, and Business Coach.

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Erin is the living, breathing business case for authentic leadership.

Erin spent her career “first half” working at a Fortune 50 company, where at the age of 42, she became the CEO of their $2bn AUM subsidiary company, PayFlex. Despite not having a clue how to be a CEO, in just 3 years, she tripled earnings and sent employee engagement skyrocketing.

And just when things were going great, she decided to walk away so that she could help solve what truly breaks her heart: the immense lack of authenticity in the workplace.


Through her company, b Authentic inc, Erin is provoking a movement to eradicate the all-too-fake Corporate environment and helping people and companies realize that doing authentic can be their new secret weapon to success.



How to Make Authenticity Your #1  Strategic Advantage

Why is it that despite the proof that companies with engaged and diverse workforces perform exponentially better, that we can’t seem to truly crack these nuts?" Erin will inspire you with a clear business case for authenticity and its power to be the difference maker.

Erin talks about (and demonstrates!) authenticity and Authentic Leadership in a way you’ve never heard before. She’ll reframe how you think about the word “authenticity” itself (it is NOT synonymous with “being yourself” or “transparency”), share her Six Principles of Strategic Authenticity framework, and her proprietary national research that quantifies the impact Authentic Leadership can have on your company…and your career.


In the end, authenticity is tangible, and it’s also work. Because it’s so easy to flow down the inauthentic river that is gushing in business today, Erin’s tangible , practical, and authentic advice will give leaders the stepping stones (and life vest) they need to start swimming in the other direction and into a beautiful oasis of success!

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Things you'll learn: 

Understand the proven impact that authenticity can have on companies and their results.

Learn a simple framework for unleashing authenticity in your workplace.

Be empowered that authentic leadership can come from the top down AND the bottom up.

Gain a foundation for the simplest changes to make in order to inspire an authentic culture.

3 simple "experiments" you can do immediately to start using authenticity as your secret weapon


Once Upon a Sale: How to Use the Power of Authenticity as Your New Sales Playbook

You do not have to be authentic to make a sale, but you do have to reduce your prospect's Zero Moments of Truth down to zero. And authenticity is the most effective (and least exhausting) way to do that.

In this talk, Erin will talk about what Zero Moments of Truth (ZMOT) are and the requirements it places on every client sale you hope to make. She'll help you understand why in the olden days, sales required so many golf outings, steak dinners, and popcorn tins. Hint: ZMOT requirements. She'll then give you a more modern playbook to avoid all that pomp and circumstances and use authenticity as your ZMOT speed pass.

But the talk is much more than theory, she'll provide you with her proprietary research, the Six Principles of Strategic Authenticity (H.U.M.A.N.S.) framework, and three "starter plays" to help you start building a new, more modern, sales playbook.

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Things you'll learn: 

The specific ZMOT requirements and why these are so critical to recognize.


The three, more modern alternatives to help you reduce ZMOT to zero (sans steak dinners)

How the H.U.M.A.N.S. framework can give you tangible actions to be more authentic

The components and power of crafting an Intriguing Intro, and how it helps you make an stan-out first connection with clients and prospects

Have a starting playbook to experiment and build upon to crush your goals!


The 50% Rule: Throw Out Half the Playbook to Start Competing in a League of Your Own

What’s the hidden secret behind people who are self-propelled to create extraordinary innovation, capture widespread attention, and have a blast while doing it? They do half.


They don’t work harder, and no, they don’t half-arse things. Instead, they use The 50% Rule to stop comparing to everyone else or trying to do fancy, expensive things to innovate. Instead, they leverage The 50% Rule to compete in a league of their own. 

In this talk, Erin will bring this Rule to life through tangible and inspiring stories of people and companies that successfully used The 50% Rule to innovate, stand out, and have massive success. You'll also walk through The 50% Rule JIGSAW Puzzle framework, the 6 key principles you and your teams can use to activate The 50% Rule and go from underdog status to unmatched success!

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Things you'll learn: 

How Hamilton, The Savannah Bananas, Weird Al and others all used The 50% Rule to go from underdog status to unmatched success

About the "disease," Sleeprunning Syndrome, and how that's likely plaguing your team and their ability to move forward powerfully

How  you can also implement The 50% Rule as a central component of your leadership strategy

The 50% Rule JIGSAW Framework to help you remember and activate the Rule to its fullest

Three experiments you can take back to your team to start playing, and innovating, with the Rule

Participant Survey

 "If your organization has not had the pleasure of hearing Erin's message you’re losing out."

“Bright, funny, energetic, engaging. Erin truly has the ability to capture her audience, keep their attention, and drive home a very important message. If your organization has not had the pleasure of hearing Erin's message you’re losing out. I recite clips on a continuous basis of things she said that drove home to me.”


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"Recently, our Sales organization had the opportunity to engage with Erin for a second training and she over delivered again. Erin's sessions are high energy with a productive balance between fact base learning and experiential sharing. 


It's incredibly powerful to see Erin work through a live coaching experience with highly successful Sales team members where she helps them bring forward their approach in a manner that provides deeper connectivity to the a matter of minutes!

If you invest time in putting the content to practice, your return is exponential."

Landon R.
Sales VP, The Hartford

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“We hired Erin to speak to over 10,000 colleagues across our company's colleague resource groups. She generated so much excitement across our community and gave the group immediate, tangible action items to help them achieve success in their careers and for our company. I highly recommend Erin for anyone that's looking for a dynamic, engaging, and easy-to-work with speaker!"

Emily D.

Director/WISE National

Co-Chair, CVS Health

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“I was looking for someone to help us in changing the culture and creating an organization where everyone felt empowered to speak up and create transformation. If you’re looking for some to create lasting change to your company and empower them for growth and transformation, I would recommend hiring Erin."


Jeff B.
Former President of Commercial Markets, Highmark Inc.

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"Erin was THE BEST speaker at our event! Her energy was dynamic and I was blown away at the journey she took the audience on during her talk. She led them through a perfect rollercoaster of emotions through her storytelling, framework, and hilarious orange suitcase bit/metaphor that had everyone both laughing AND nodding as she perfectly depicted the problem so many people face in the working world. She also gave tangible action steps the audience could implement immediately. I highly recommend Erin for any audience/event!"

Renee B.
Founder, She Who Wins

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Book Erin to Speak

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